THE DYNAMICS OF THE MODERN WOMAN'S IMAGE:                                                       THE DISCOURSE ANALYSIS OF MAGAZINES FOR WOMEN AND PUBLIC OPINION   

Rassadina Tatyana Anatolyevna, Doctor of sociological sciences, professor, sub-department of public relations,
Ulyanovsk State University, t.rassadina@mail.ru
Ageeva Anastasiya Alexandrovna, Assistant, sub-department of public relations, Ulyanovsk State University, st.ageeva@rambler.ru 

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The article is devoted to research of changes of the image of a modern Russian woman developed in the early XXI century by “Liza” magazine and dynamics, values, expectations of Russian citizens’ public opinion regarding status positions of a modern woman. The authors also compare the given results. 

image of a modern woman, development of a modern woman image in mass media, discourse analysis, changing a modern woman image.